Everyone knows how essential page speed is to rank higher and improve user experience. But, when optimizing the site speed, many didn’t care or forget about optimizing their site for mobile page speed, which is a big mistake.
Let me show you some facts that’ll clear out why mobile page speed is crucial.
According to Google, more than half of all web traffic comes from mobile devices. And the sad part is, still it takes about 15 seconds to load a page, which is far too slow. The fact is, slow-loading web pages tend to have a higher bounce rate, which is definitely bad for any business.
As the page loading time goes higher from 1 sec to 10 sec, the bounce rate of a mobile site increases by 123%. In fact, 61% of users are unlikely to return to a mobile site that had a slow loading speed.
Now, you know why you need to keep your mobile site speed faster. Don’t worry, I’ll show you how to do it. In this post, I’ll share how to increase WordPress website speed in mobile with the best practice techniques. So, without any further ado, let’s get started.
What’s the Idle Mobile Page Loading Time?
Users need answers to their queries as soon as possible, and they really care about how fast a page loads. According to Google, if a mobile page takes more than 3 seconds to load, more than half of visitors abandon that page.
So, if you want a quick answer, then as per Google’s recommendation, the idle page loading time will be under 2 seconds. In my opinion, you should aim for, under a half-second, as fast sites really do matter when it comes to user experience. If your site loads within 0.8 seconds, then it is approximately faster than 94% of the web.
How to Increase WordPress Website Speed in Mobile?
Before diving into how to increase WordPress website speed in mobile, run a test to measure how fast your site actually is.
To do this, you can use any one or two tools from the following-
Once done scanning, you’ll see the loading time of your site along with some recommendations to make improvements. So, note down the report and move forward to optimizing your mobile site to speed up the loading time.
However there are many tools that you can use for free to test website performance, Let’s have a look at the 6 best WordPress speed test tools.
1. Choose a Fast Web Hosting
If you have unreliable and poor web hosting, no matter how hard you try to optimize your site to improve the speed of your mobile page, it will not pay off in the end. That’s why consider the below facts while choosing a faster web host.
- Where is the web host server located?
- Does the web host offer niche hosts?
- Did you purchase managed hosting?
- Is the web host known for technology stacks optimized for mobile page speed?
- Is your hosting plan scalable?
Remember, there should be enough servers near you and your target audience. Otherwise, the loading time will lag. While building a WordPress site, it will be a great idea to choose a WordPress host that has a server optimized for the CMS.
2. Update to the Latest Version of PHP
PHP is the open-source programming language of WordPress. Each version of PHP improves performance by running processes more efficiently and reducing memory usage. This way, using the latest PHP version for a WordPress site greatly helps a site to improve performance and speed.
Therefore, make sure to always update to the latest PHP version.
3. Use Only the Plugins You Need
Maximum people make a mistake by installing unnecessary plugins, which may be used once or never used. Though the quantity of plugins doesn’t really affect the side speed, the poorly coded plugin can lead the site to perform slow.
Therefore, while installing any plugin, keep in mind its quality. Also, remove all the unnecessary plugins from your WordPress dashboard. You should only keep plugins that you require frequently.
4. Make Use of AMP
AMP, aka “accelerated mobile pages,” is a project developed by Google to improve the website’s mobile user experience. Accelerated mobile pages usually rely on lightweight HTML, use lazy loading, and the page content is cached in Google cloud. To use AMP, simply install the AMP Plugin and activate it, and enjoy the faster mobile page speed.
5. Reduce Page Weight
There are several ways that you can implement to reduce your WordPress site’s loading speed. To reduce page weight, you can do the following-
Start by identifying images that you don’t need and remove them. After that, compress the rest with a plugin called Imagify. It will scan all your site images and reduce their total size without losing the image quality.
For logos, you can use SVG, as SVG images are smaller, and their dimensions are defined by mathematical calculation instead of pixels. So, they usually carry a lot of information and reduce the file size, using the SVG-Optimizer tool. Lastly, make sure to lazy load your images. You can also do this by using plugins like WP rocket.
Compress Resources with GZIP:
One of the popular methods for speeding up your WordPress mobile site is compressing resources with GZIP. Simply, install any one plugin from the following-
All these plugins will help to reduce the total size of your pages and ensure content is delivered faster to the visitors and also reduce their data usage.
Each HTML, CSS, and JS file on your site are responsible for adding the number of HTTP requests that take more time to load pages. Fortunately, you can reduce the overall number of files by combining and minifying these files and make your site speed up.
This minification process refers to the removal of any unnecessary characters like comments, white spaces, formatting, etc. in your files. These characters actually aren’t required for the code to execute.
For minifying certain types of resources, there are several tools, such as-
Similarly, some caching plugins work great to minify your WordPress resources to make the site speed up. These are-
6. Reduce the Number of Requests
Leverage Browser Caching:
Enabling browser caching will help your visitor’s browsers to cache static files. This way, they don’t need to load your site’s static content for further visits. Usually, browser caching is applied for Apache servers, so, if you’re using this server, then there is no need to do anything.
But if you’re using NGINX, make sure “enable mobile caching for mobile devices” in your WP Rocket plugin. Also, use an NGINX configuration like Rocket-Nginx to make this plugin work even faster without requiring loading WordPress or PHP.
When you run a page speed test on the Lighthouse or Google page speed insights, you may have seen this warning. This warning implies that your site’s JS and CSS files are preventing your page from loading quickly.
Avoid Landing Page Redirect:
The redirect to a mobile site, for example, from mydomain.com going to m.mydomain.com causes delays in page rendering. According to Google, When a browser requests a resource that has been redirected, the server usually returns an HTTP response like this-
|HTTP/1.1 301 Moved Permanently
Redirect Detective can help you in this step to find out how many redirects you have for a given page on your site. Once found all the redirect pages, change any that aren’t necessary by tracing them.
Another simple solution to avoid landing page redirects is, making the site responsive using the original landing page URL, which means if your site is mydomain.com, then let it be just like that.
7. Create a Quick First Impression
The more quickly your page will load, the less the visitors will distract, and this will lead them to get more engaged with your page. So, to make a quick first impression, do the following-
Visible content is the above-the-fold portion of a page that users see on their screen before starting scrolling. As per Google, pages should load and the “time to interactive” should be in under 5 seconds on mid-range mobile devices using 3G connections. To achieve this, you can simply focus on optimizing the critical rendering path.
Reduce Server Response Time:
TTFB, which is known as the “time to first byte” is a measurement used as an indicator of the responsiveness of a web server. You should focus on keeping your site TTFB under 200 ms, as per Google’s recommendation. To ensure this, you can reduce the server time, this will help visitors to spend less time waiting for your site’s page to load.
It’s no surprise that speed is one of the most fundamental factors for having a great mobile website. A faster and mobile-friendly site is considered the most user-friendly site that can increase traffic, and bring more new clients and conversions.
There’s no way to avoid mobile page speed, and that’s why you should focus on implementing the above steps to start optimizing your mobile site. From this guide about how to increase WordPress website speed in mobile, not only can you improve SEO, but also ensure providing a better user experience to your visitors.
I hope you found this guide helpful in your search for a speed-up mobile site. You can share your thoughts about this guide, also as if you’ve any queries related to this topic, in the comments below. Till then, have a good one.